What My Business Taught Me About Sobriety + Self-Acceptance

When I woke up this morning, I found myself reflecting on the elorasong experience. What it took to birth her. What it has meant to coddle her, nurture, and believe in her. What it has cost—and what it continues to teach me. Aside from my journey in sobriety, she is the greatest mirror I’ve ever held up to my Self. She awakened something in me that nothing and no one else ever could.

Every word printed on a tee … every poem tucked inside a card … every affirmation, lyric, and note of hope came straight from my journals. These were the quiet words I wrote to keep myself grounded in sobriety. The reminders I whispered to myself when the silence was too loud or the cravings too strong. These weren’t business ideas—they were lifelines. And they became the foundation of a brand I now call elorasong. My song.

Me rockin' my elorasong gear during a self-made photo shoot in my backyard.

Like sobriety, there were days I celebrated her. I rejoiced in the client wins, customer smiles, and community support. I praised God for alignment and forward motion. And then there were days I hustled—working part-time jobs, praying for provision, and watching doubt creep in when my confidence ran low. There were long mid-days where I pushed through imposter syndrome and nights where I bawled because I didn’t know how I would cultivate this vision without depleting myself.

In spite it all, she kept growing. Stretching. Reaching people I’d never met. Inspiring strangers. Becoming her own living thing—rooted in my experience but blooming in the lives of others. Whenever someone smiles while holding an elorasong tee, journal, or gift box, my heart fills with a quiet, sacred joy. Because in that moment, they are holding a piece of my healing. Our healing.

The more she touches others, the more I fall in love with her. She can do no wrong. She is the embodiment of everything I once feared, fought for, and now fully believe in. My child of compassion has taught me more about surrender, resilience, and spiritual trust than I ever imagined.

Through elorasong, I’ve learned to keep giving—even when it’s quiet. I’ve learned that God always carries me, even when I don’t know how the bills will be paid. I’ve learned that joy doesn’t always shout—it often blooms in soft, subtle moments. I’ve learned that healing isn’t only about what we let go of—it’s about what we create from the ashes.

I’ve said it before, and I’ll say it again, elorasong is not just a business. She is my recovery story made visible. She is how I serve. She is how I stay rooted in my “why.” And every time I show up for her, I’m showing up for myself too.

I am elorasong.

She is me. And we are both still becoming.

Elora