Born from My Sobriety: The Story Behind elorasong

A few years ago, someone asked me why I started this business—what made me choose recovery coaching and advocacy for Black women veterans. 

elorasong was created so she doesn’t have to walk this path alone. So she can see someone who gets it, who’s lived it. Someone who will never ask her to shrink or dismiss any part of her being. 

The new elorasong recovery community is a space where sober and sober-curious Black women veterans can be seen, heard, and held. A sober space for:

• The sister in uniform who doesn’t yet know who she is without the drink
• The one still on active duty, questioning her relationship with alcohol, but not ready to say it out loud
• The veteran who has years of sobriety and wants to reach back and support someone newer on the path. 

It’s for all of us.

What I’m building through elorasong is more than recovery coaching or content. It’s tangible. It’s personal. From one-on-one support to recovery resources, from workshops and healing circles to products that speak directly to our lived experiences—it all flows from one source: lived healing. My dream was to create virtual gatherings where we don’t have to translate our pain in order to be heard. Where Black women veterans can connect with one another, celebrate sobriety, and redefine success. That dream is now a reality with my new elorasong Healing Hub.

A space for healing, clarity, and spiritual rebuilding for Black women veterans to stop surviving and start becoming.

My Motivation Is Personal

My sobriety story is the story behind my business. From rejection to self-acceptance. From being discharged from the military and labeled a “failure,” to rebuilding my life and creating my own definition of purpose. I used every resource I could find to create a new path—professionally, personally, spiritually. I kept going even when I was told no. I stayed sober while rebuilding my identity from scratch. I learned how to cry, trust, ask for help, and show up with integrity … again.

I’m taking a stand for:

• The Black veteran who’s silently drinking through racial trauma while serving
• The one who sees no one who looks like her in the mandatory AA meetings
• The one who was discharged due to alcohol-related misconduct and has no idea what comes next
• The veteran whose entire identity is still wrapped in the uniform
• The one facing discharge, loss of rank, or misconduct charges—and doesn’t know what comes next
  
• The one who doesn’t want to fail, but doesn’t know how to succeed outside the systems that failed her first

I’m not just taking a stand for her … I am her. 

This is my motivation.

Still building what I needed in 2007 with intention and joy,

Elora